Business Case Study
Alibaba.com + MatrixPlace
As a US Brand interested in finding a supplier partner in China to start or grow a business, a lot of our clients have successfully used Alibaba.com to source and manufacturer their new products. Usually brands that import products from China by using Alibaba to source the manufacturing, still can’t get to their products into Retail Buyers at the big chains like Wal-Mart and Target in the United States.
We knew that if we could just help Brands to get to the right big Retail Buyers though, then all they had to do was present their product line. The hard part was getting to the Buyers.
This Business Case study of bringing an Alibaba product to the US market, addresses a real need... How the brand can find Retailers for their Product. So this story serves as one of the best Customer Testimonials possible, because not only does it showcase why the solutions of MatrixPlace was created, to solve the problem of Brands getting to US Retailers. But it also shows how Alibaba worked with MatrixPlace to better understand and penetrate the West.
MatrixPlace offers a single point of access to an online virtual marketplace in a very visual way and empowers a global network of Buyers and Sellers to identify and connect easily within a centralized database of business partners.
MatrixPlace has partnered with Alibaba to provide Market Intelligence for the Western market, to help Alibaba to promote their Gateway 2017 event.
We realized that coming up with that "easier way" was actually where the real opportunity was (not only for Brands with just one product, but for all of the brands out there who had the same need across multiple product lines. So we started building out the MatrixPlace Community of Retail Buyers and Sales Reps in all of the Western markets, to provide a simpler way to find the best targeted companies. This helps Brands get to the right decision-makers at those companies.
Brands are able to successfully use MatrixPlace to automatically get their product categories matched up to the right Buyers, saving hours of research time. And that's how products get sold to both Wal-Mart stores nationwide! And while that would be a great accomplishment, to make those sales to Wal-Mart, the biggest success that comes out of all of this, is to now be able to offer the MatrixPlace solution to get into every Retailers that matters (BIG or small).