Business Case Study
Alibaba.com + MatrixPlace
As an entrepreneur and reseller interested in finding a supplier partner in China to start or grow my business, I had successfully used Alibaba.com to source and manufacturer a great new product called the Mini-Jack®. I had successfully invented, patented and imported the Mini-Jack from China by using Alibaba, but I still couldn't get to the Retail Buyers at the big chains like Wal-Mart and Target in the United States. I knew that if I could just get to the right big Retail Buyers though, then all I had to do was to show them the Mini-Jack®, and they would buy it for sure.
"This Business Case study of bringing an Alibaba product to the US market is important, because it addresses a real need which I actually had... How to find Retailers for my New Product. So my own story serves as one of the best Customer Testimonials possible, because it showcases why I created the solution of MatrixPlace, and how it made my product launch a success." - Preston Hurd, Mini-Jack Founder
I realized that coming up with that "easier way" was actually where the real opportunity was (not only for me with my one product I had invinted, but for everyone else in my shoes as well). So I started building out the MatrixPlace Community of Retail Buyers and Sales Reps in the Western markets, to provide a simpler way to find the best targeted companies, and then to engage with the right decision-makers at those companies.
I was able to successfully use MatrixPlace to automatically get my own product category matched up to the right Buyers, saving me hours of research time. And that's how I sold the Mini-Jack® to both Target and Wal-Mart stores nationwide! I now realize that while that was a great accomplishment to make those sales, but the biggest success that came out of all of this, is to now be able to offer the MatrixPlace solution to everyone!