Digital Marketing Services for Partnership Programs

The digital marketing industry is crowded with firms pitching a variety of services. Yet many don’t specialize in Partnership Programs and can only offer shallow expertise in this area. We understand the “ins and outs” of working with partners, and offer a robust partnership program Go-to-Market strategy, that can be built over time though both inbound and outbound marketing. And, tech companies in the retail space who are looking to build-out their partnership programs are the kind of clientele we serve.

How We Do It

Below is our recipe for success, no matter the CRM (Customer Relationship Management) ecosystem. With our proven process, we take your partnership program to the next level.

We sit at the intersection of brand awareness and conversions, offering a wide range of Mid-Funnel Marketing solutions.

Our Services

Matrix Blast is outbound email as a service.

We make your email marketing campaigns effortless (for you). Our proprietary process uses a complex matrix of data, software and GDPR compliant practices, that yields the best possible deliverability. We execute a sequence of emails to generate new Marketing Qualified Partner Leads for your Sale team.

  • It all begins with the data, in order to maximize personalization to your Ideal Customer Profile. We help you customize the content with product recommendations, personalized fields, and conditional elements for each targeted audience. Whatever it is you’re selling, it’s the way you tell your story throughout the sequence of email drips that can make all the difference.

  • We provide expertise in audience segmentation, and then send one variation of your campaign to a subset of leads, and another variation to another subset of leads, to determine which combinations of messaging, content and creative work the best.

  • We are an extension of your team in the quest for generating new business. We will leverage our proprietary process to generate results, with expertise in audience segmentation, performance tracking and optimization.

Matrix Magnet is inbound marketing as a service

We make your inbound marketing campaigns to prospective partners more effective. We help you build the digital framework to attract new Marketing Qualified Partner Leads for your Sales team. While this is complex, we simplify it with our four-step process:

  • We will begin by auditing your website. Your online presence is a culmination of various platforms so we start by determining the current strengths and weaknesses of your online presence with an audit. We look at your content, structure, sitemap, social media, competition, keywords, and growth strategy. Then we help you to implement our recommendations.

  • The goal of SEO is to optimize your website for search engines, to generate more website visitors that translate into more customers. Appearing on the first page of search results requires a combination of consistent strategies and techniques that communicate clearly to search engines that your website is properly laid out and is relevant. We help to create content that has the keywords people are searching for, the proper coding that gets search engines attention, and backlinking from other sites. And it’s not just about Google. We incorporate best practices for optimizing Amazon, YouTube and Local SEO as well.

  • It’s about quality versus quantity. When people read it, share it, and link to it the search engines give it more weight. We help you create, edit, and publish custom content for social media, blog posts, press releases, case studies, static web pages and newsletters. Its important to create a calendar for when to plan and deploy the various posts with a strategy.

  • We help to create and manage paid social media and search engine ads. Pay-Per-Click is when a business creates ads to help drive traffic to the advertiser’s website, and the advertisers are only charged when someone clicks on their ad. Search Engine Marketing appears alongside organic search results when you enter a query into a search engine. Like social media ads, they are usually Pay-Per-Click. We can help you continuously optimize your campaign to capture and grow quality web traffic.

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